I conceived and developed the unique brand identity for peppaplease by blending contemporary spice culture with the ancient ritual art form of Theyyam. As the first designer to adapt Theyyam’s sacred visual language for the modern food industry, I reinvented the product’s “Ritual Burn” by channeling the fire-walking energy and iconic artistry of Kerala into bold packaging narratives that command a performance on the palate. I intentionally decided to move away from standard glass bottles in favor of industrial tin packaging to protect the sauce from light and keep the flavor sharp, creating a high-contrast style that stands out from typical branding. This choice ensures that each of the three signature blends—Orange Habanero, Blueberry Habanero, and Red Cayenne—maintains its vibrant, glowing spirit. From my first conceptual sketches to the final multi-flavor mockups, I wanted to craft a “Made in India” identity that connects deep cultural roots with a modern, everyday lifestyle for those who like their meals with a kick and don’t take food too seriously. The brand’s visual storytelling utilizes high-contrast aesthetics and gritty textures to translate the raw power of spiritual performance into an avant-garde visual language. By focusing on the intersection of tone, timing, and restraint, peppaplease exists as more than just a hot sauce; it is a sharp, fierce ritual of flavor designed for bold, loud performances and a hard-lasting meaning. This project serves as both a global contender in the competitive food market and a deep personal tribute to my heritage, proving that traditional craftsmanship can be successfully reimagined for a contemporary audience.