Penthara Technologies is a technology services company and a Microsoft Gold Partner headquartered in India delivering services primarily on Azure and Microsoft 365 platform with custom integration. The name is inspired derivative of the planet called Penthara IV from the world-renowned series “Star Trek”. An avid fan of Star Trek, Jasjit Chopra, Founder and CEO at Penthara Technologies, gave the name to his company with a vision to bring amazing people together and using the latest technological advancements to make this world a better place.
The new brand refresh is as much inspired by the extra-terrestrial theme of Star Trek and Space Travel as it is by core values of Penthara’s culture, i.e., teamwork, transparency, empathy and humility. To be inclusive, to allow for exploration, to lead to innovation – our aspirational goals now have a fluid identity that flows and grows with them.
The process began with introspection – understanding who we are and where we wanted to go. This transpired into discovery calls with the CEO, as well as feedback from the entire team. Understanding the unique perception of each individual about our brand was key. We lead with our hearts, the rest follows. For us, people come first and understanding their needs to create purposeful identity was truly important.
Penthara’s new identity has a heavy influence of abstract, geometrical shapes as well as gradients. All of these elements, combined with a modern sans-serif typeface, Metropolis, help to bring out the futuristic and inclusive personality of the brand. The way the shapes and colours have been used to create intricate and interesting compositions, allow Penthara to really stand apart in the IT industry. It’s a fresh new look for us, and we’re excited to show it to everyone.
- Agency/Creative: Penthara Technology
- Article Title: Penthara Technologies, a Microsoft Gold Partner, Rebrands to a Futuristic Identity
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Chandigarh / Mohali
- Market Region: North America
- Project Deliverables: Brand Identity, Brand Mark, Brand Redesign, Brand Strategy, Brand Tone of Voice, Branding, Creative Direction, Editorial Design, Identity System, Logo Design, Rebranding, Web Design
- Industry: Technology
- Keywords: cloud technology, Penthara Technologies, Visual Identity, Microsoft Gold Partner, logo
Creative Design Director: Sanika Sanaye
Mentor: Jasjit Chopra
Mentor: Sailee Sanaye