Pennybridge Creative Develops New Beer Brand Santa Cruz
Beer, we love it. Ask us to create a new beer brand and we’ll go on a near year long journey to bring you what is now Santa Cruz. As the beer is brewed and bottled in Spain, we wanted to create something that was fun, vibrant and resonated with the Australian market but also brought through Spanish elements.
We collaborated with High Sprits to create a can and stubby design that was unique, stood out from the fridge shelves and ensure that it looked as good as what the beer tasted! We wanted to create something that was clean, simple and bold but different. Something that was going to catch your eye but wasn’t screaming at you. Something that said, I’m ready to chill and ready to party all at once.
The sun creeping over the waves in the design encapsulates the brand message of “Where the sun rises” – purposefully created for those who wanted to get up at dawn to make the most of the day or for those who were still dancing until the sun comes up.
It’s a beer for everyone, to be enjoyed at anytime. Viva la Santa Cruz.
- Design Agency: Pennybridge Creative
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Pennybridge Creative Develops New Beer Brand Santa Cruz
- Brand / Project Name: Santa Cruz Beer Packaging
- External Design Credits: Creative Director Paul Balfe
- Strategic Deliverables: Brand Naming, Tone of Voice, Product Naming
- Design Deliverables: Packaging Design, Brand Identity, Branding, Brand Creation
- Location: Australia
- Market Country: Australia
- Market Region: Oceania
- Product Category: Beer & Cider
- Consumer Packaging Format: Bottle, Can, Case, Wrap
- Consumer Substrate / Material: Glass Bottle