Today, 93% of the world’s population use mobile phones to communicate and connect. Unifonic, which began as an SMS messaging provider, wanted to expand into this global market with their multifaceted communication platform. Inspired by Unifonic’s innovation and reach, we evolved their brand to better reflect how their technology joins people in conversation, demonstrating how they have gone from a regional player to a global one.

All aspects of the brand were considered, taking the identity concept and extending this to a graphic system, custom typography, iconography, illustration, photography, video and applying it across all touch points. A Culture Book entitled ‘The Story of U’ was also developed, celebrating ‘Unifones’, their pride for the company, their contributions, and how ‘U’ are an essential part of the company and its success.

About the Company

Unifonic is a leading customer engagement platform and Software-as-a-Service (SaaS) provider based in the Middle East. It uses conversational AI technology to streamline omnichannel communication for businesses. Unifonic’s solutions empower organizations to manage all customer communication channels from a single platform, including text, voice, WhatsApp, and web. Unifonic seamlessly connects local enterprises with their customers, including banks, government entities, and various industries worldwide. With expertise since 2006, Unifonic handles over 10 billion annual transactions for millions of recipients across 160 countries.