One Living Health Shots

We’re thrilled to announce that our latest collaboration with Jonny Wilkinson and One Living has officially launched — and it’s already making waves on the shelves! Our team was brought on board to lead the brand range extension and full redesign of One Living’s health shot collection, now refreshed and ready to energise the wellness market.

The brief focused on evolving the current range while ensuring each product communicated its specific health benefit clearly and effectively. The lineup features five functional shots targeting key wellness areas: Energy, Gut, Immunity, Beauty, and Brain. With growing consumer interest in functional nutrition, it was essential that the design not only looked striking but also helped customers easily understand the purpose and benefit of each product.

We approached the project with a bold, benefit-led mindset. Each variant was crafted with its own distinctive colour palette, carefully chosen to reflect both the ingredients and the intended effect. This use of vibrant, purpose-driven colour was complemented by the creation of custom iconography, designed to visually reinforce each shot’s health benefit. These visual cues make the products intuitive to shop while giving them a unique and consistent brand voice across the range.

Beyond the visual identity, we paid special attention to shelf presence and user experience. The final designs are bright, confident, and contemporary — ensuring the shots stand out in any retail setting, whether online or in-store. The result is a cohesive and compelling range that brings One Living’s mission — to make feeling good more accessible and enjoyable — to life.

Now available at major retailers across the UK, One Living’s new health shots are ready to be discovered. Whether you need a natural energy boost, immune support, or a glow from within, there’s a shot for everyone. Go grab yours and drink in the benefits!