Javier Garduño Estudio De Diseño – Small Batch of Neleman Winery
” When we met our client for the first time, he described his product as a handmade wine, of which there would be just a small batch of bottles. Small batch is, in fact, the product brand. We focused on the concept ‘handmade product’, and we found our inspiration in a small and simple tool which usually goes unnoticed but is used by every other artisan: the pencil. Using the bottle’s shape, we reproduced the appearance of a well-known pencil brand. Our design is silk printed on the bottle, which creates a balanced combination. The result is a funny and visually attractive metaphor that will stand out from the shelves and will catch the buyer’s attention in a glance.”
CREDIT
- Agency/Creative: Javier Garduño Estudio De Diseño
- Article Title: Pencil Metaphor Small Batch Artisan Wine
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Multiple Regions
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
