Peepsorbo Coffee it’s a coffee testing business located in Colombia, Chile which sells a high-quality service offering coffee blends from different parts of the world in addition to educating its customers about coffee and its process to be made and roasted.
The service is focused on providing a coffee testing experience through a box that contains different elements to make coffee as well as coffee from different countries.

Peepsorbo Coffee is a multi-dimensional coffee shop, dedicated to providing coffee lovers with a comprehensive coffee experience space. The Peepsorbo brand was inspired by the Peepsorbo unique to different coffee beans. After integrated thinking, the company is determined to integrate the odor of coffee in different stages into the consumption scene. With “smell first”, it shapes the unique Peepsorbo of each cup of coffee, reshapes the diversified coffee culture, and makes consumers form product memory. Thus, the whole set of the brand establishment of Peepsorbo Coffee, such as its brand positioning/naming/concept /slogan/ VI system/various kinds of design, has been completed by Ahmed Abdallah.

The Challenge:
Peepsorbo Coffee wanted to have an aesthetic that reflected its brand values such as having an experience, quality products, and innovation through a modern, elegant design with a rustic and natural touch with organic and natural lines.

The Solution:
We created a brand with a modern look with rustic touches and pastel tones to stand out in the market. In the logo, we mix organic, easy-to-read, and friendly typography with a more rigid and elegant typeface. We also apply a background of illustrations to remember the leaves of the coffee tree, the tree that produces coffee.