Pedrito Coco Packaging Redesign

Pedrito Coco Packaging Redesign

Lita BH – Pedrito Coco

Pedrito Coco is a low-cost alcoholic beverage produced in the coast of Ecuador.This liquor has great popularity within the country and much of this may be due to its iconic character, which has given the brand a personality of its own.The aim of the project was to redesign the image of Pedrito coco, adding the character to a scene that strengthens its tropical and fun character.

CREDIT

  • Agency/Creative: Lita BH
  • Article Title: Pedrito Coco Packaging Redesign
  • Organisation/Entity: In-house, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: Ecuador
  • Market Region: South America
  • Format: Bottle
  • Substrate: Glass

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