Pebble Stream (PS) is a new data computation brand and company based in the USA and are experts in getting the most out of your spreadsheet, both for corporate and personal use. They create innovative technology and methodology for deploying enterprise-scale applications using the humble spreadsheet, offering products globally to a cross-board audience. Our project brief was to develop the brand strategy, positioning, brand identity design, visual design system and communication design style. The brand language Kiilat Creative created expresses the simplicity and seamless workflow when using the spreadsheet with the unique Pebble Stream technology.

The brand objective was to create visual simplicity for a complex ground break technology; this would make the brand more appealing to everyday users while maintaining a corporate audience base. The brand identity design is inspired by A “Pebble”, which is a spreadsheet term for creating an information set. A set gets used to make calculations and “stream”-lines spreadsheets to perform at their best. The flowing stream of water inspired the Blue from the brand colour, while the Orange represents the user-friendly interface. The brand graphic flow line represents the ease and automation of the software that effectively saves time and money for the user. The overall brand style and identity is clean and sleek, with a scene of flow and movement. It is approachable with a professional nature that is appealing to a wide global audience across different markets and cultures.