Pearlfisher – The Ardmore
Redesign Ardmore to attract a growing and diversified audience and celebrate an unconventional whisky in a conventional, mainstream category.
Brand strategy, brand identity and packaging redesign.
The brand name was changed to ‘The Ardmore’ appearing more confident and definitive. The development and use of key equities accentuates the brand’s unique and challenger status, its premium identity and also celebrates its deep relationship with nature. ”