“Task
Redesign Ardmore to attract a growing and diversified audience and celebrate an unconventional whisky in a conventional, mainstream category.
Scope
Brand strategy, brand identity and packaging redesign.
Solution
The brand name was changed to ‘The Ardmore’ appearing more confident and definitive. The development and use of key equities accentuates the brand’s unique and challenger status, its premium identity and also celebrates its deep relationship with nature. ”
CREDIT
- Agency/Creative: Pearlfisher
- Article Title: Pearlfisher – The Ardmore
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
