“Task
To create a brand that fit succinctly within the Patrón portfolio that represented craft in a new way.
Scope
Naming, structural design, packaging design, brand architecture.
Solution
A premium new bottle structure that cues Patrón bottle but elevates it, using a heavier glass base, transparent body and angular shoulders. A rope and medallion rest on the neck of the bottle, signifying the traditional tahona process and labor used to make the spirit.”
CREDIT
- Agency/Creative: Pearlfisher
- Article Title: Pearlfisher – Roca Patrón
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
