With their range of non-alcoholic distilled spirits, Seedlip has created delicious cocktails for the last four years. Earlier this year, the launch of sister brand Æcorn Aperitifs unveiled three varieties of non-alcoholic aperitifs for the pre and post-dinner drinking occasion. Their latest release – a non-alcoholic take on the classic negroni cocktail – is the brand’s latest foray in ready-to-drink (RTD) offerings.

Pearlfisher’s challenge in designing the new brand extension was to bring the dry drinking occasion into consumers’ homes. The NOgroni is comprised of equal parts Seedlip Spice 94, Æcorn Bitter and Æcorn Aromatic. Maintaining the rule of thirds, Pearlfisher utilized the recognizable brand elements from each of the three ingredients – the nature-inspired color palette, font style and symbols – to communicate the NOgroni in simple terms.

With the simple swap of one vowel for another, NOgroni’s name becomes a clever suggestion of a negroni cocktail without liquor. This personality is continued in the identity where the diagonal detail in the ‘O’ doubles as a “no” symbol to represent the zero percent alcohol level or a cocktail stirrer sitting in a glass being viewed from above. The package design brings a bold, straight-forward graphic language to the brand.