“TaskTo help Bud Light create a limited edition bottle for Super Bowl XLIX.
ScopeStrategy, words, packaging.
SolutionA bold brand voice and graphics work together to create Bud Light’s version of a “playbook.” The resulting bottle is rooted simultaneously in spontaneity and the spirit of football, connecting Super Bowl fans and Bud Light fans in a new way.”
CREDIT
- Agency/Creative: Pearlfisher
- Article Title: Pearlfisher – Bud Light
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
