Trudot – an emerging FMCG brand of Gujarat having an exciting range of finger-licking, healthy and nutritious peanut butter flavors entrusted us with a job to create a refreshing and eye-catching packaging for its product range. We brainstormed, we discussed and finally, we came up with a vibrant set of packaging for all the different flavors with a mascot as a consistent element in all of them.
Whenever we think of Peanut Butter, our mind will be filled with an international brand and its packaging. So with Trudot Peanut Butter Packaging; the first thing we wanted to do was BREAK THE CONCEPTION. We wanted to convey the international standards of packaging and hygiene of an Indian brand. The mascot – a cute little squirrel is adding a ‘brand recall’ value, very smartly registers in the mind and also creates an active and sporty imaginary for the brand.
So here is the result! A refreshing take with a very urban appeal that without a miss will connect with the consumer.
- Agency/Creative: Abasana Advertising
- Article Title: Peanut Butter Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: India
- Market Region: Asia
- Project Deliverables: Brand Strategy, Packaging Design, Product Naming, Research
- Format: Jar
- Substrate: Plastic