Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Peanut Butter Packaging Design

Peanut Butter Packaging Design

Trudot – an emerging FMCG brand of Gujarat having an exciting range of finger-licking, healthy and nutritious peanut butter flavors entrusted us with a job to create a refreshing and eye-catching packaging for its product range. We brainstormed, we discussed and finally, we came up with a vibrant set of packaging for all the different flavors with a mascot as a consistent element in all of them.

Whenever we think of Peanut Butter, our mind will be filled with an international brand and its packaging. So with Trudot Peanut Butter Packaging; the first thing we wanted to do was BREAK THE CONCEPTION. We wanted to convey the international standards of packaging and hygiene of an Indian brand. The mascot – a cute little squirrel is adding a ‘brand recall’ value, very smartly registers in the mind and also creates an active and sporty imaginary for the brand.

So here is the result! A refreshing take with a very urban appeal that without a miss will connect with the consumer.

CREDIT

  • Agency/Creative: Abasana Advertising
  • Article Title: Peanut Butter Packaging Design
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: India
  • Market Region: Asia
  • Project Deliverables: Brand Strategy, Packaging Design, Product Naming, Research
  • Format: Jar
  • Substrate: Plastic

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
25
Good
Vote
5
Bad
Vote
3
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
18
Good
Vote
3
Bad
Vote
5
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
19
Good
Vote
5
Bad
Vote
5