Peacock Coffee Bar was envisioned as a sanctuary for those who appreciate exceptional coffee and fine cuisine—a place where flavor, comfort, and quality come together to create a truly unforgettable experience. From the very beginning, the project was driven by a desire to craft a space that goes beyond being just a coffee bar, becoming instead a destination where people can gather, connect, and enjoy a carefully curated atmosphere.

The primary challenge in developing this project was creating an identity that seamlessly merged the timeless elegance of Art Deco with a fresh, contemporary aesthetic. Drawing inspiration from the geometric shapes and refined sophistication of the Art Deco style, the logo embodies this vision by incorporating stylized lines that evoke the figure of a peacock—a symbol of beauty and pride—and the radiance of a sunrise, a nod to new beginnings and the start of the day. At the heart of the design lies a subtle yet significant element: a coffee bean, intricately integrated into the central motif, emphasizing the brand’s core focus on specialty coffee.

To further enhance this concept, the typography was carefully selected to balance clean, modern lines with a retro charm, achieving a sense of both elegance and approachability. This thoughtful choice ensures that the brand feels welcoming yet sophisticated, appealing to a diverse audience while maintaining a sense of exclusivity.

The color palette plays a crucial role in reinforcing the identity of Peacock Coffee Bar, featuring warm, inviting tones that reflect the cozy ambiance of the space while exuding a sense of refinement. Every detail of the visual identity was meticulously designed to convey the passion and commitment to quality that defines the experience—from the carefully designed interiors to the exceptional coffee served in every cup.

Peacock Coffee Bar represents the perfect harmony of tradition and modernity. It is a place where the art of specialty coffee meets the art of design, celebrating the beauty of thoughtful craftsmanship in every element. Whether it’s the precise geometry of the logo, the delicate balance of flavors in the menu, or the welcoming environment, every aspect of the brand comes together to create a space where visitors can savor both the moment and the experience.