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Pavement Reimagines Hunt and Gather for Latitude Beverage Co.

Pavement Reimagines Hunt and Gather for Latitude Beverage Co.

Hunt & Gather is a collection of small-lot spirits with a mission to seek out and bring to light rare barrels and lost batches of beautifully matured spirits from acclaimed distilleries. Featuring hand-drawn lettering and typography set in gold foil, the label design seeks to distinguish these rare spirits with a modern interpretation of whiskey bottles of the past. The secondary mark features a quiver of arrows, alluding to the “hunt” of creating this curated collection of high-end spirits. The resulting design feels whimsical yet established, positioning this collection as a must-have for the most discerning of spirits collectors.

Pavement is an award-winning San Francisco Bay Area-based creative studio led by Michael Hester. With a specialization in packaging and brand identities, we offer solutions tailored to each of our client’s specific needs, no matter how big or small the request. Our process is refreshingly uncomplicated: We listen, collaborate and create compelling work. We think big picture yet focus on every detail. Our goal remains simple: to create lasting creative solutions that drive results for our clients.

Our client experience is vast and varied. We’ve collaborated with start-ups and established brands, both local and global. Our clients are viewed as partners. We believe that the best work is created through strong collaboration and communication. We don’t just execute projects, we build lasting and tested relationships.

Hunt & Gather is a collection of small-lot spirits with a mission to seek out and bring to light rare barrels and lost batches of beautifully matured spirits from acclaimed distilleries. Featuring hand-drawn lettering and typography set in gold foil, the label design seeks to distinguish these rare spirits with a modern interpretation of whiskey bottles of the past. The secondary mark features a quiver of arrows, alluding to the “hunt” of creating this curated collection of high-end spirits. The resulting design feels whimsical yet established, positioning this collection as a must-have for the most discerning of spirits collectors.

CREDIT

  • Agency/Creative: Pavement
  • Article Title: Pavement Reimagines Hunt and Gather for Latitude Beverage Co.
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: Oakland
  • Market Region: North America
  • Project Deliverables: Brand Design, Brand Identity, Logo Design, Packaging Design, Typography
  • Format: Bottle
  • Substrate: Glass Bottle
  • Industry: Food/Beverage
  • Keywords: Branding, Packaging, Spirits, Liquor, Packaging Design, Pavement

  • Credits:
    Creative Director: Michael Hester

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