Following time-honored culinary tradition, Williams Sonoma created these French-inspired pan sauces as the perfect finishing compliment for pan-seared meats, poultry or fish. Given the French origin of the sauces, a sophisticated and typographically-focused look was created that felt as comfortable on the racks of an upscale Parisian market, as it does the shelves of Williams Sonoma. Bold colors and gold foil create instant shelf presence for a finished look that’s giftable and collectible.
CREDIT
- Agency/Creative: Pavement
- Article Title: Pavement Redesigns French-inspired Sauces for Williams Sonoma
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Rejuvenation, Graphic Design, Packaging Design, Rebranding, Retail Brand Design, Tone of Voice
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
