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Pavement Redesigns French-inspired Sauces for Williams Sonoma

Pavement Redesigns French-inspired Sauces for Williams Sonoma

Following time-honored culinary tradition, Williams Sonoma created these French-inspired pan sauces as the perfect finishing compliment for pan-seared meats, poultry or fish. Given the French origin of the sauces, a sophisticated and typographically-focused look was created that felt as comfortable on the racks of an upscale Parisian market, as it does the shelves of Williams Sonoma. Bold colors and gold foil create instant shelf presence for a finished look that’s giftable and collectible.

CREDIT

  • Design Agency: Pavement
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Pavement Redesigns French-inspired Sauces for Williams Sonoma
  • Brand / Project Name: Williams Sonoma Pan Sauces
  • External Design Credits: Creative Director, Michael Hester
  • Strategic Deliverables: Tone of Voice
  • Design Deliverables: Packaging Design, Graphic Design, Brand Rejuvenation, Retail Brand Design, Rebranding
  • Location: United States
  • Market Country: United States
  • Market Region: North America
  • Product Category: Condiments
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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