Brooklyn Cider House started in 2014 when two siblings and a friend quit their jobs to grow apples, make cider, and share their love of food, life and drink. Their mission was simple – to make really great natural cider with minimal intervention and without additives, flavorings or sugar. When approached to redesign their core hard cider lineup, the goal was to capture the contrasting spirits of both their Brooklyn-based cider house and their Hudson Valley orchard. In collaboration with street artist Keya Tama, iconic illustrations were conceptualized as the centerpiece of the redesign. Each depicted the flora and fauna of the orchard in combination with the personalities of their staff and customers in an irreverent yet memorable way. The resulting packaging system is a vast departure from their previous brand identity, but better sets Brooklyn Cider House up to be considered by the craft beer and cider connoisseurs they desired to attract.

Brooklyn Cider House started in 2014 when two siblings and a friend quit their jobs to grow apples, make cider, and share their love of food, life and drink. Their mission was simple – to make really great natural cider with minimal intervention and without additives, flavorings or sugar. When approached to redesign their core hard cider lineup, the goal was to capture the contrasting spirits of both their Brooklyn-based cider house and their Hudson Valley orchard. In collaboration with street artist Keya Tama, iconic illustrations were conceptualized as the centerpiece of the redesign. Each depicted the flora and fauna of the orchard in combination with the personalities of their staff and customers in an irreverent yet memorable way. The resulting packaging system is a vast departure from their previous brand identity, but better sets Brooklyn Cider House up to be considered by the craft beer and cider connoisseurs they desired to attract.

Pavement is an award-winning San Francisco Bay Area-based creative studio led by Michael Hester. With a specialization in packaging and brand identities, we offer solutions tailored to each of our clients’ specific needs, no matter how big or small the request. Our process is refreshingly uncomplicated: We listen, collaborate and create compelling work. We think big picture yet focus on every detail. Our goal remains simple: to create lasting creative solutions that drive results for our clients.