Based in the Greater Detroit area, Glorious Cannabis Company seized the opportunity to create a distinctive cannabis brand that embraces the renaissance spirit of Detroit. The city has long been an epicenter of grit, determination and craftsmanship – qualities that exemplified Detroit’s past and sparked the city’s rise from the ashes in recent years. Amidst this revival, Glorious dedicated themselves to the creation of the most superior cannabis products within the state of Michigan created by the best cultivators in the industry. Seeking to attract the modern millennials of the city who identify with the hard work, ingenuity and artistry of the city’s roots, an uncomplicated yet bold identity was created. Highlighted by utilitarian typography, a distinctive color palette and a unique envelope-style package, the brand has an earnest appeal that personifies blue collar pride and industriousness.
- Agency/Creative: Pavement
- Article Title: Pavement Designs Bold Identity and Packaging for Glorious Cannabis Co.
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Oakland
- Market Region: North America
- Project Deliverables: Brand Identity, Brand Strategy, Identity System, Logo Design, Packaging Design
- Format: Pouch
- Substrate: Pulp Fibre
- Industry: Pharmaceutical
- Keywords: packaging, packaging design, brand identity, pavement, Glorious, Michigan
Creative Director: Michael Hester