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Pavement Creates Merrymaker – A Festive Wine for the Holidays

Pavement Creates Merrymaker – A Festive Wine for the Holidays

Merrymaker is a celebratory Tawny Port wine named and created by Pavement to celebrate the holiday season and the transition to hopefully better times in 2021. Each year we at Pavement create a limited-edition brand that we feature as a holiday gift for our clients, collaborators and friends as a commemoration of the year just completed. This year’s edition, now the 3rd in an ongoing series, is intended to kindle celebration in an otherwise downright downer of a year in 2020. It has been a tough going for many, so Merrymaker hopefully creates a sense of optimism with a welcome diversion for the recipient. A festive foil stamped filigree pattern highlights the package, giving the bottle an overall modern vintage appeal in remembrance of better times. A bottom strip label contains a message to the recipient, along with information about the product itself. Each bottle is hand dipped in red wax to allow the product to be aged with confidence. The result is an overall brand presentation that feels at home during the holidays with confidence and style.

Merrymaker is a celebratory Tawny Port wine named and created by Pavement to celebrate the holiday season and the transition to hopefully better times in 2021. Each year we at Pavement create a limited-edition brand that we feature as a holiday gift for our clients, collaborators and friends as a commemoration of the year just completed. This year’s edition, now the 3rd in an ongoing series, is intended to kindle celebration in an otherwise downright downer of a year in 2020. It has been a tough going for many, so Merrymaker hopefully creates a sense of optimism with a welcome diversion for the recipient. A festive foil stamped filigree pattern highlights the package, giving the bottle an overall modern vintage appeal in remembrance of better times. A bottom strip label contains a message to the recipient, along with information about the product itself. Each bottle is hand dipped in red wax to allow the product to be aged with confidence. The result is an overall brand presentation that feels at home during the holidays with confidence and style.

About Pavement: Pavement is an award-winning San Francisco Bay Area-based creative studio led by Michael Hester. With a specialization in packaging and brand identities, we offer solutions tailored to each of our clients’ specific needs, no matter how big or small the request. Our process is refreshingly uncomplicated: We listen, collaborate and create compelling work. We think big picture yet focus on every detail. Our goal remains simple: to create lasting creative solutions that drive results for our clients.

Our client experience is vast and varied. We’ve collaborated with start-ups and established brands, both local and global. Our clients are viewed as partners. We believe that the best work is created through strong collaboration and communication. We don’t just execute projects, we build lasting and tested relationships.

CREDIT

  • Design Agency: Pavement
  • Organisation/Project Type: Agency, Published Self Promotional Design
  • Article Title: Pavement Creates Merrymaker – A Festive Wine for the Holidays
  • Brand / Project Name: Merrymaker
  • Strategic Deliverables: Brand Naming, Tone of Voice
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Graphic Design
  • Location: United States
  • Market Country: United States
  • Market Region: North America
  • Product Category: Wine
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass Bottle

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