Heirloom Coffee Roasters is on a mission to preserve the future of coffee by only hand roasting coffees cultivated from 100% regenerative farming techniques. By 2050, 60% of the world’s coffee growing regions may be unable to produce coffee due to over farming, soil degradation and deforestation. To avoid this catastrophe, Heirloom Coffee believes that the adoption of regenerative agriculture is key to preserving specialty coffee for generations to come. To support this manifesto, a fully recyclable custom packaging structure was developed to further promote their mission of sustainability. The bags are then adorned with vivid color, custom typography and abstract illustration to differentiate the brand within the market. Positioned to compete with the best Third-Wave coffee roasters on the market, the Heirloom Coffee brand identity stands proudly with a trailblazing look that is sure to catch admiring glances on shelf.
CREDIT
- Agency/Creative: Pavement
- Article Title: Pavement Creates Colorful New Identity for Heirloom Coffee Roasters
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Oakland
- Market Region: North America
- Project Deliverables: Brand Identity, Logo Design, Packaging Design
- Format: Pouch
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: coffee, packaging, sustainable, branding, logo, pavement
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Credits:
Creative Director: Michael Hester
