Our life on planet Earth is completely dependent on the nature around us. Being and living means not losing touch with nature and taking care of nature and taking care of your health, taking care of nature and the environment. The idea of a healthy relationship between nature and man lies at the core of the brand’s philosophy. Beekeeping and bee therapy are a unique manifestation of the connection between nature and man. It has been proven that contact with nature, particularly with bees, positively affects a person’s physical and mental health. The whole package of bee-related experiences is world-famous thanks to apitourism. Pars offers a package of apitourism services in Armenia.

Pars is an apitourism center based in the Tavush region of Armenia. The center will offer a unique and exciting experience that combines travel and honeybee education. Pars guests will have a chance to visit beekeeping farms, where they’ll get a firsthand look at the inner workings of a hive and learn about the different types of honey produced by these amazing creatures. Guests will also have the opportunity to taste different types of honey and even try their hand at beekeeping if they’re feeling adventurous.

Well PR Studio was in charge of creating the naming and branding for the center. The deeper goal of the branding was to create a simple, minimalistic, yet memorable and meaningful brand identity.

Pars (in Armenian Pars means a family of bees headed by the mother bee, separate group, swarm, English: hive).
The slogan of the center is – Inspired by bees

We believe that nature is the best teacher answers to all questions can be found with nature and in nature. The symbol of nature and the guardians of nature are bees, which inspired us to create a unique apitourism center in Noyemberyan, Tavush region in Armenia, where people can reconnect with nature.

The logo consists of the letters P A R S cut with a hexagon shape/outline. The logo should be used only as shown in the brand book.