Park Distillery, known for its dedication to crafting exceptional spirits inspired by Banff National Park, has extended its collection with a new Flora and Fauna Gin. This gin is accompanied by packaging design by Glasfurd & Walker that encapsulates the essence of the natural world.

The latest addition to Park’s repertoire, Flora and Fauna Gin, is a distillation of the alpine meadow in its purest form—herbaceous and fresh. In this aromatic gin, eight botanicals come together, creating a complexity that is delicately balanced. It’s not just a gin; it’s a reflection of a place—Banff.

The packaging for Flora and Fauna Gin retains the original brand style inspired by 1950s travel posters, transporting the viewer into the heart of the mountains. The illustration vividly portrays an eternal spring amidst the Banff mountains, teeming with native wildflowers, flora, and fauna. The artwork for Flora and Fauna Gin was created by illustrator Cristain Fowlie. Dominated by yellow and pink hues, the packaging not only appeals to the eyes – accentuated by a bright magenta foil detail – but also hints at the tasting profile of the gin.

The typographic identity draws from historical park signage, elevated to suit modern sensibilities. Together, the packaging and the gin inside tell a story of Banff, making it a truly transportative experience.

The Flora and Fauna Gin by Park Distillery, with its captivating packaging designed by Glasfurd & Walker, has proven to be an instant success in the spirits market. The product’s launch saw a remarkable reception, quickly gaining popularity among gin enthusiasts and nature-inspired beverage connoisseurs alike. The packaging, featuring a vibrant illustration of Banff’s majestic mountains and lush landscapes, has become a standout in retail spaces. Its strong color palette, dominated by vivid yellows and pinks, not only grabs the attention of shoppers but also serves as a visual representation of the gin’s aromatic and herbaceous profile