Park Distillery introduces Park Banff Whisky, a premium Canadian rye shaped by mountain life and crafted inside Banff National Park. This release marks a new chapter for Canadian whisky, uniting the heritage of the category with a fresh, confident point of view and a bottle design that feels unmistakably modern and distinctly Canadian.
A New Expression of Canadian Rye:
Around the world, Canadian rye is admired for clarity, balance, and approachability. It is known for its smooth grain character, its clean freshwater sources, and a distilling culture rooted in finesse rather than force. It has always lived at the intersection of craft and nature.
What has been missing is a modern craft expression that brings all of this to life at its highest level. The best rye in the world. The cleanest glacial water. The character of the provinces that grow the grain. The spirit of the region itself.
Park Distillery saw the moment to create a whisky that could stand as a contemporary Canadian icon. Park Banff Whisky is the only whisky distilled inside a national park. Every element reflects the Banff way of life – shaped by mountain air, cold climates, and the clarity that defines Alberta’s landscape.
A Bottle Designed to Become an Icon:
The bottle was custom designed as a modern classic. A functional decanter with a silhouette that nods to traditional whisky forms while feeling fresh and refined. Half flask, half decanter with detailed fluting for a premium look the shape is unique yet nostalgic.
The cap design draws from the architecture and culture of Canada’s national park – inspired by the spruce cabins that define the region. The mix of silver and brass metals echoes the horse and cowgirl culture that runs deep in Alberta. The overall form balances rustic influence with a polished, contemporary sensibility.
The label takes its cues from the distinctive colours of the national park. The deep green of the pines. The bright orange of ranger jackets and kayaks on glacier lakes. A palette that feels rooted in place, instantly recognisable, and unmistakably Banff.
A Tribute to Mountain Life:
Park Banff Whisky is a toast to Banff, where balance is a way of being. Every pour is a tribute to mountain life. Every sip is a taste of Alberta’s untamed spirit. Whisky the way nature intended. Bold, pure, timeless.
It is Canadian rye made real. Made right. Made in the place that makes it possible.
About Park Distillery:
Park Distillery is located on Banff Avenue inside Banff National Park. Known for spirits distilled with glacier freshwater and shaped by mountain culture, Park Distillery creates products that reflect the beauty, energy, and clarity of the Rockies. Park Banff Whisky is its newest expression and the first to introduce a custom bottle design crafted to represent the future of Canadian whisky.










CREDIT
- Agency/Creative: Glasfurd and Walker
- Article Title: Park Banff Whisky Launches a New Era of Canadian Rye with Design by Glasfurd and Walker
- Organisation/Entity: Agency
- Project Status: Published
- Agency/Creative Country: Canada
- Agency/Creative City: Vancouver
- Project Deliverables: 3D Art, 3D Design, 3D Modelling, Brand Creation, Brand Design, Packaging Design
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2025/26 Packaging, Glass, Whisky
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Credits:
3D Model: Christopher Spears









