Ojo is a lifestyle candle brand inspired by the rhythms of everyday life. Whether it’s bold, calm, joyful, or nostalgic, each fragrance is crafted to match a mood and turn small moments into meaningful memories.

Rooted in the 75-year heritage of the Gürok Group, Ojo blends design expertise with modern sensibilities. With a production capacity of 45,000 candles a day, Ojo brings together luxury, creativity, and emotion—inviting you to light a candle, set the tone, and enjoy the moment.

Ojo empowers its users to transform their internal rhythms whenever they desire. It achieves this through creative stories that enable the experience of different rhythms, eye-catching designs inspired by fashion, and special scents that complement these designs. The experience offered by Ojo, appealing to the senses of sight and smell, allows users to embark on an extraordinary journey.

Design Approach
Ojo is a scent-driven lifestyle brand that empowers its users to transform their inner rhythm whenever they choose. By combining fashion-inspired, eye-catching designs with carefully curated fragrances, Ojo offers a multi-sensory experience that engages both sight and smell. Through this layered approach, the brand invites users on an extraordinary, personal journey that goes beyond the ordinary.

The corporate identity and packaging system have been developed not only to express the brand’s visual appeal, but also to embody Ojo’s core promise and rhythm. The brand’s dynamic visual language is shaped around the theme of rhythm—brought to life through vibrant graphic elements, fashion-forward typography, and motion-inspired compositions.

Inspired by the diffusion of light, the graphic language includes clean, detailed visuals that reflect the energy and variety of different rhythms. These illustrative elements are designed based on tonal values and serve to support the brand perception without carrying symbolic meaning.

Ojo’s brand color palette conveys a vibrant, modern, and energetic identity. Rather than focusing on individual colors, the strength of the palette lies in their combination and hierarchy of use. This chromatic balance plays a key role in reinforcing the desired perception of the brand.

Through this integrated system, Ojo is not merely a product—it becomes a sensory experience that brings rhythm and emotion into everyday life.