Pararatibum is a swimming company located in Pinheiros/ES (Brazil). It is a company that cares about the health of people in the most fragile stages of their lives. That’s why it serves pregnant women, newborns, children and the elderly. However, his main focus is on acting in the children’s universe, where he feels the duty to prepare children to deal with the danger of the aquatic world.

Pararatibm values creative, dynamic classes and, above all, care for the child. That’s why we decided to create a visual universe where the serious aspect goes hand in hand with the brand’s childish aspect.

To maintain this look, we created illustrations that are slightly reminiscent of children’s drawing style. Simple, without complex traits. And together with that, we focus on a combination of creative colors, which refer to water and inspire joy.

The brand has a simple and dynamic logo in many ways.

The logo (graphic symbol represented by texts) of the brand is a hand-picked font to convey simplicity, lightness and bring a childlike aspect. And on this last point, it’s the font’s rounded corners that play this role.

Its construction with different weights and colors gives the logo a dynamic look. Along with that, the combined colors bring out the childlike aspect of the brand.

All aspects of the project are united by a strong brand positioning that allows the visual identity to convey seriousness, dynamism, simplicity, fun and even a touch of luxury. As a result, the brand has unique nuances in the perception of its customers.

In this project we developed the brand platform, visual identity, illustrations, and motion.