Greater San Antonio Chamber

Parallel’s brand refresh of the Greater San Antonio Chamber amplifies the voice of business.

In a field crowded with over a dozen smaller chambers of commerce, The Greater San Antonio Chamber needed a brand refresh that captured its position as the preeminent voice for business in the region, attuned to the ebbs and flows of the economy and public policies, and dedicated to moving the collective interests of its members into action at the local, state, and national level.

Parallel created a refined logo, positioning language, and communication strategy that distinguishes the Greater San Antonio Chamber’s image as a unified force making greater things happen across all sectors and inclusive of the region’s diversity.

The Greater San Antonio Chamber’s brand look and feel showcases a personality that is polished but not impersonal. The brand is visually sharp, always professional and on point, proudly representing hundreds of businesses of every size with both polish and approachability.
The brand language is friendly, welcoming and inclusive, conveying San Antonio’s characteristic warmth to all businesses, visitors, and community stakeholders. The tone conveys strength without being imposing and is dynamic without being unfocused.

About us: We are Parallel. Our name represents our belief that success is a direct result of people and ideas being in alignment: our team, our clients, our vendors, all working in sync alongside each other as partners towards a common goal. Our core passion is to help bring order, consistency, and creativity to the brands we work on.