We created the branding project for Florivera, a Canadian-based brand of skincare products made with 100% natural and exotic ingredients such as calendula, has avocado, sage, passion fruit, cacay, moringa among others, native to the Andes mountains and the Amazon region in South America.
Florivera is a brand aimed at various audiences: women and men from 18 to 60 years old. It has three lines dedicated to the needs of each person: Body, Face and Apothecary, where each one is identified with colour. Each formula is created from several ingredients that are mixed to obtain a delicious result, ideal to use in the daily rituals of each person.
In order to represent this idea and taking into account the diversity of its audience, we created a universal and flexible visual system that could be easily adaptable to each line and product. We made several geometric abstractions for each of the 30+ ingredients used and created different combinations that represent each of these special mixtures.
In addition, inspired by its sustainable and recyclable packaging made of black Miron glass that preserves the qualities and characteristics of natural products, we wanted to extend the sensation of the material on the labels, keeping the black colour on them and giving them a bright and subtle touch of colour, in order to obtain a result that is at the same time sophisticated, modern and universal, which means that anyone can use it in their everyday life.
Inspired by the 30+ Amazonian, natural and exotic ingredients in each formula, we created a flexible and universal visual system made from geometric abstractions of each of them that can be combined in countless ways.
- Agency/Creative: Paradoja
- Article Title: Paradoja Create Packaging Design for Florivera Canadian-Based Skincare Branded Products
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Colombia
- Agency/Creative City: Bogota
- Market Region: North America
- Project Deliverables: Brand Identity, Packaging Design
- Format: Bottle, Jar
- Substrate: Glass, Glass Bottle, Glass Jar
- Industry: Health Care
- Keywords: Skincare, Natural, Graphic Design,
Creative Director: Mauricio Wills
Designer: Gabriela González
Photography: Juan Antonio Monsalve
Art Direction: Natalia Reyes