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Paradise Rediscovered with Paradisse Liqueur by Chad Michael Studio

Paradise Rediscovered with Paradisse Liqueur by Chad Michael Studio

Introducing Paradísse, a vibrant and luxurious liqueur with a captivating history dating back to 1916. Enveloped in mystery, Paradísse is an esoteric blend of tropical fruits, exotic flowers, and natural spices. The iconic red spirit is encased in a bespoke bottle, sealed with a custom-designed closure. Just one sip of this once-lost recipe transports you to a rediscovered paradise.

Fassionola Liqueur, a unique and innovative cocktail liqueur known for its diversity in cocktails, pays homage to a mysterious ingredient that was popular in the 1930s. The aim was to differentiate itself significantly from competitors like Luxardo, Cointreau, Grand Marnier, Chinola, St. Germain, and Campari by avoiding tiki and authentic “old-world” styles. Instead, the design evokes an exotic, beautifully wild sense of destination without referencing a specific provenance while executing a label structure that was a huge visual departure from anything currently in tropical liqueur space.

The original Fassionola recipe’s origin is shrouded in mystery, and we wanted to continue that enigmatic feeling, leaning into the brand’s “unknown origin.” Even going as far as using that phrasing as the brand’s primary slogan. The product is housed in a bespoke bottle design that is both elegant and simple. The strong, rigid shape of the bottle provides a stunning contrast to the detailed label design and is sealed with a custom stopper featuring an antique, inset gold medallion.

Paradísse Fassionola Liqueur offers an unparalleled journey, whisking drinkers away to an exotic, untamed paradise with every sip. The meticulously sculpted bottle designs, paired with the cryptic origins of the recipes, amplify the mystique and elegance of this extraordinary liqueur.

CREDIT

  • Agency/Creative: Chad Michael Studio
  • Article Title: Paradise Rediscovered with Paradisse Liqueur by Chad Michael Studio
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: Dallas
  • Market Region: North America
  • Project Deliverables: Art Direction, Brand Design, Graphic Design, Illustration, Packaging Design, Structural Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: packaging, typography, bottle design, glass design, spirit, alcohol, liqueur, beverage, graphic design, label design, branding

  • Credits:
    Agency: Chad Michael Studio

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