Naturiste is one of the most important producer and retailer of natural products in Quebec. They are specialized in self-care and food products that are one-hundred percent organic and natural. Their products are not targeted towards one group of individuals in particular as the company has a strong belief that what they produce, and sell can be beneficial for everyone. For this year’s holidays, Naturiste decided to launch a new set of aromatherapy gift boxes containing different essential oils, diffusers and other products. They asked Paprika to create a new packaging design for these thematic gift-boxes. The mandate was to create the identity of a product line that would reflect the different properties and effects of the products, as well as being representative of well-being and refinement. It was important for us to create a product that would be timeless in terms of design and that would be appealing to a very large audience, not just one age-group or one gender. The boxes are sold in-store, an aspect that strongly influenced the concept that was created and chosen as the final product. The boxes are meant to be complementary as all the boxes are linked by their design, creating a graphic connection that is adapted to an in-store display. The box design was developed to create coherence between the different product ranges. The typography and colors were chosen to be reminiscent of nature and well-being as well as upbringing a touch of exoticism. Also, part of the mandate was the creation of names that were evocating the perfume. These names are completely invented words that sum up the product itself by evocating its purpose as well as its scent. As for the production process, some choices had to be made regarding the typography. We chose to foil-stamped the bronze typography to create a cleaner and more premium finish. The final product is a packaging design that truly represents nature as well as physical and mental well-being, the main components of aromatherapy and Naturiste’s mission.