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Paprika Create Branding for Petite Eau Organic Vodka from the Distillerie Grand Dérangement

Paprika Create Branding for Petite Eau Organic Vodka from the Distillerie Grand Dérangement

Based in Lanaudière, Distillerie Grand Dérangement perpetuates the memory of the deported Acadians and pays homage to these pioneers of New Acadia; it exults from this terroir of high quality organic products, from grain to bottle. After the launch of SAGA Grand Gin, Distillerie Grand Dérangement is back with Petite Eau, the first organic vodka in Quebec. This one draws its inspiration from the very origin of the word “vodka” which literally translates as “small water” – Petite Eau. As these new-acadians settled on the banks of rivers and streams, these springs were invaluable for the irrigation of the land. It seemed appropriate to us to put this precious source in the foreground, the same source that is used today for the quality of the vodka. A water, of a royal blue, symbolizing the French fact in Lower Canada, of a beautiful density realized with a hot stamping. . Here again, as in SAGA, the faces of the Acadians in this new epic are veiled in mystery by this watercourse that extends from one bottle to the next. The three historically inspired characters: the miller, the water carrier and the dowser, all have occupations related to water. Their faces, under a chiaroscuro lighting, imbue them with prestance. A wax-sealed cap, establishing the handmade nature of the product and its respect for heritage, is also the distinct signature of DGD.

Carving out a place for oneself in the Quebec spirits ecosystem, particularly for vodka, which has a large supply here and elsewhere, can be a major challenge. The challenge was to design a visual identity and packaging that would go against the grain and have great potential for variation, with a concept that is deeply rooted in its territory.

CREDIT

  • Agency/Creative: Paprika
  • Article Title: Paprika Create Branding for Petite Eau Organic Vodka from the Distillerie Grand Dérangement
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Canada
  • Agency/Creative City: Montreal
  • Market Region: North America
  • Project Deliverables: Art Direction, Brand Design, Brand Identity, Branding, Creative Direction, Design, Graphic Design
  • Format: Bottle
  • Substrate: Glass, Glass Bottle
  • Industry: Food/Beverage
  • Keywords: Design, Branding, Identity, Packaging, Organic Vodka

  • Credits:
    Creative Director: Louis Gagnon
    Art Director: Daniel Robitaille
    Designer: Daniel Robitaille
    Client: Distillerie Grand Dérangement

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