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Paolo Vendramini Creates Wine Label Packaging Design for La Viarte’s Liende Wine Collection

Paolo Vendramini Creates Wine Label Packaging Design for La Viarte’s Liende Wine Collection

La Viarte, nestled in the scenic Colli Orientali region of Friuli, Italy, underwent a transformative journey aimed at elevating its presence and redefining its identity. This revitalisation was not merely about a cosmetic facelift; it was a profound endeavor to honor the winery’s storied past while embracing the dynamic spirit of the modern era. The result is a brand reborn, pulsating with vitality, and poised to chart new territories in the wine industry landscape.

At the heart of this revitalisation stands the Liende wine series, a pinnacle of La Viarte’s craftsmanship and dedication to excellence. Each bottle within this distinguished collection serves as a portal to a realm where tradition and innovation converge harmoniously. The meticulously curated selection, adorned with numbered labels, beckons connoisseurs on a transcendent odyssey of taste and discovery.

In the vernacular of the Friulian language, “Liende” resonates as more than a mere word—it embodies a promise, a legend in the making. The numbered designations adorning each bottle not only signify exclusivity but also serve as testament to the meticulous attention to detail lavished upon every aspect of the winemaking process. With six distinct labels, each distinguished by a unique color palette yet unified by a consistent silhouette, the Liende series stands as a testament to the artistry and precision that define La Viarte’s approach.

Delving deeper into the craftsmanship behind each bottle unveils a symphony of tactile and visual delights. The base arch, meticulously crafted from Avery Dennison Fasson Martelé Extra White, serves as a canvas for intricate UV braille printing, adding a layer of accessibility and sophistication. Meanwhile, the monogram and logo, rendered with precision using Lamina Kurz Luxor 362 and embossed for tactile allure, infuse each bottle with an air of refined elegance. Complementing this meticulous design, a strip of Avery Dennison Fasson Cotton Touch, bearing the wine’s nomenclature, overlays the arch, creating a visual and tactile feast for the senses.

A unifying element across the Liende series is the matte black capsule, an understated yet sophisticated detail that underscores the collection’s cohesion. However, it is the color-coded tops, mirroring the hues of each label, that serve as beacons of recognition, facilitating effortless identification amidst a sea of options.

In essence, the Liende series is more than a collection of wines; it is a testament to La Viarte’s unwavering commitment to quality, innovation, and the timeless allure of the winemaking tradition. With each meticulously crafted bottle, La Viarte invites discerning enthusiasts to embark on a journey of exploration, where every sip unveils a tapestry of flavours and a celebration of the extraordinary.

CREDIT

  • Agency/Creative: Paolo Vendramini
  • Article Title: Paolo Vendramini Creates Wine Label Packaging Design for La Viarte’s Liende Wine Collection
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Milan
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: wine label packaging graphic branding

  • Credits:
    Creative Director: Paolo Vendramini
    Art Director and Graphic Designer: Andrea Flemma
    Strategy and Copywriting: Tania Loschi

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