Pangú is a brand that supports a healthy, peaceful and harmonious lifestyle by raising happy hens to nurture our customers with organic, and rich in nutrients eggs. Our eggs come from the highest farm standards with free and happy birds nurtured with natural diet.
We wanted to Evoque an immediate reaction of peacefulness and wellbeing when you interact with the brand. This is why we used simple shapes , and designed a happy and peaceful hen as our main character. This hen represents our core values: harmony, balance and a healthy lifestyle for the birds and for our consumers.
The brand is friendly, the kind of friend where you always ask for advice. I used a friendly typography and used the color blue to communicate trust and peacefulness.
For this project I created a packaging as eco-friendly as possible. For us, the materials used were extremely important this is why in order to maintain an eco-friendly brand we used cardboard for our materials. We designed an elegant packaging and designed it in a way that the brand’s core values would have an immediate impact on the client by designing a system of icons that communicate the environment where hens are raised and the food the client is eating.
This packaging design contains multiple surprises and details that are meant to cheer our customer’s mornings. You can see in the box a detailed iconography explaining our brand’s values and our brand’s main ingredients. We also designed a special surprise wishing all our customers a very delightful day!
- Agency/Creative: Nici Brand Studio
- Article Title: Pangú Egg Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Ecuador
- Agency/Creative City: Nici Brand Studio
- Market Region: South America
- Project Deliverables: 2D Design, Graphic Design, Illustration, Packaging Design, Packaging Guidelines
- Format: Box
- Substrate: Pulp Carton
- Industry: Food/Beverage
- Keywords: eggs, egg packaging, healthy food, packaging
Creative director: Nici Ponce