Panchero is a restaurant that delivers tasty fast food made with the parrilla – panchos, hot dogs and hamburgers. Panchero is a restaurant inspired by the latin culinary and by the famous fast food trailers from New York. We have translated it brand positioning into a visual identity to express a democratic, cool, simple and affordable gastronomic experience.
CREDIT
- Agency/Creative: Valkiria Inteligência Criativa
- Article Title: Panchero Visual Identity to Express a Democratic and Cool Gastronomic Experience
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Graphic Design, Identity System, Tone of Voice
- Industry: Food/Beverage
- Keywords: Panchero, pancho, choripan, fastfood, food, design
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
