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Palo Túnel El Aperitivo de Mallorca

Palo Túnel El Aperitivo de Mallorca

Símil – Palo Túnel

 Our challenge was to redesign one of Mallorca’s most iconic drinks, adding premium cues and archive elements to reconnect the brand to the family owners whilst modernising the design.Antonio Nadal Distillery, has been distilling spirits since 1898. Palo Túnel is a popular dark, almost black, aperitivo of botanical-medicinal origins. It is made with caramelised sugar and extracts from gentian root and china-bark.Our solution is an ornamental label that celebrates the origins of the brand whilst maintaining its heritage. Nineteenth-century graphics are balanced with a contemporary colour palette to produce an iconic, modern bottle for an extraordinary aperitivo.Pa

CREDIT

  • Agency/Creative: Símil
  • Article Title: Palo Túnel El Aperitivo de Mallorca
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Format: Bottle
  • Substrate: Glass

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