Rebrand and positioning for Scotland’s first wellness and music festival.

Paisley Alive aims to bring people together through, movement, wellness and music to channel energy, joy and the profit right back into the community. The festival isn’t just about celebrating art and music or inspiring healthier lifestyles; it’s a part of a bigger plan for the local local community. Paisley Alive is for the people. By the people.

The Challenge
We worked closely with local entrepreneur Scott McFarlane and his team to bring their vision for the festival to life through a new identity system, positioning and website.

Paisley Alive is no ordinary music festival. Our challenge was to develop an inclusive concept that embodies not just live music but wellness and fitness for a wide demographic. Giving the core brand a confident, new energy while leaving room to evolve as the festival grows.

Our Approach
Through initial workshops and team discussions, we uncovered a clear purpose: ‘Alive with music, movement, community and connection’. This idea became the foundation of the brand, shaping an energetic identity designed to capture the emotion of moving your body.

The brand marque is a minimal nod to the famous Paisley pattern, directly linking the identity to the heritage of the town in a contemporary way. Inspired by the energy of sound, the marque pulses with movement, creating an eye catching element that embodies the spirit of the festival.

The colour palette mirrors the festival’s natural transition from day to night, from wellness and fitness to music. Drawing inspiration from the sky at dawn and dusk, we developed a living gradient that evokes energy, giving the team the freedom to adapt and evolve the look across an extensive range of assets.