Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Packaging White Wine Verdejo Mr. Jenares

Packaging White Wine Verdejo Mr. Jenares

(EN)
Brief:
For the first varietal wine without D.O. from the winery, we were moved to do a young, rebellious and surprising job, the bad guy from the warehouses had to be fresh, bright and elegant at the same time.

Proposal:
Once we were told the name of the product Mr. Jenares, we did not doubt what we wanted to convey … a Jenares is a person, usually young, something like golfilla, scoundrel or unruly. That rebellious lifestyle, without ties, transmitted by those who do not like orders, guidelines or rules. That adventurer whose course is only marked by him. The illustration of a biker tattooed on a Vespa, breaks the schemes of those hard bikers copper a Harley-Davidson, we have used thermo sensitive ink, which warns us when the wine is between 6-8º, that way, at that temperature the characteristics of this Mr. Jenares, at its right point to take it….

(ES)
​Brief:
Para el primer vino varietal sin D.O. de la bodega, nos trasladaron la necesidad de realizar un trabajo joven, rebelde y sorprendente, el chico malo de los depósitos debía ser fresco, brillante y elegante a la misma vez.

Propuesta:
Una vez que nos dijeron el nombre del producto Mr. Jenares, no dudamos en lo que queríamos transmitir… un Jenares es una persona, normalmente joven, algo como golfilla, sinvergüenza o revoltosa. Ese estilo de vida rebelde, sin ataduras, que transmiten los que no les gusta las ordenes, las pautas o las normas. Ese aventurero cuyo rumbo solo lo marca él. La ilustración de un motero tatuado sobre una Vespa, rompe los esquemas de esos moteros duros cobre una Harley–Davidson, hemos utilizado tinta termo sensible, que nos avisa cuando el vino esta entre 6-8º, de esa forma, a esa temperatura aparecen las características de este Mr. Jenares, en su punto justo para tomarlo….

CREDIT

  • Design Agency: Estudio300sesenta
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Packaging White Wine Verdejo Mr. Jenares
  • Brand / Project Name: Mr. Jenares
  • External Design Credits: Director Creativo. Pascual Gutiérrez Calero
  • Strategic Deliverables: Brand Strategy, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Graphic Design
  • Location: Spain
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass Bottle

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
0
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
1
Good
Vote
0
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
0
Bad
Vote
1