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Packaging that Combines Innovation with the Abruzzo Tradition

Packaging that Combines Innovation with the Abruzzo Tradition

Nero d’Abruzzo Centro Carne an original packaging that combines innovation with the Abruzzo tradition. The packaging was conceived after an in-depth study on the Abruzzo culinary tradition and its strong link between the black pig and the territory. It consists of two types of packaging. the product containing band using 350 g coated paper and a box conceived and designed in collaboration with Fastedit, also in 350 g matte coated paper. The creative idea combines a background pattern that recalls the naturalness of the product, the logo which is a mixture of innovation (plaque) and naturalness, and the various graphic insertions that make the whole product highly saleble to the consumer.

 

CREDIT

  • Design Agency: yuma comunicazione
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Packaging that Combines Innovation with the Abruzzo Tradition
  • Brand / Project Name: Nero D'Abruzzo Centro Carne
  • External Design Credits: photo: Maurizio Anselmi
  • Production Credits: Yuma comunicazione
  • Strategic Deliverables: Brand Naming, Brand Strategy, Product Naming
  • Design Deliverables: Packaging Design
  • Service Brand Application: Packaging
  • Location: Italy
  • Market Country: Italy
  • Market Region: Europe
  • Project Keywords: packaging
  • Industry Category: Food/Beverage

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