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Packaging Refresh for Dean’s Beans Coffee

Packaging Refresh for Dean’s Beans Coffee

Amplifying the global impact of a mission-driven coffee company. Dean’s Beans came to us for a refresh of their retail coffee bags. Aesthetically, we honored the brand’s reputation as a specialty coffee roaster that is a vehicle for progressive change, and we did it in a way that honored the 60’s spirit of love and unity — with colorful, hand-illustrated patterns inspired by art from around the world. Using concentric patterns, we focus the consumer’s eye on a hand offering up a coffee cup, as a nod to the partnership required to move the coffee beans from seedlings to brew.

CREDIT

  • Agency/Creative: BRIGADE
  • Article Title: Packaging Refresh for Dean’s Beans Coffee
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United States
  • Market Region: Multiple Regions
  • Project Deliverables: Brand Architecture, Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Rebranding, Research, Retail Brand Design
  • Format: Bag, Pouch
  • Substrate: Plastic

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