Kareen Design – Pana Chocolate
A raw, organic, vegan chocolate that has an amazing texture and utilises beautiful high quality ingredients. The purpose of the rebrand was to reposition the product to appeal to a more premium market and wider audience whilst retaining an ‘organic’ look and feel. This encompassed the entire range of 45g bars including new chocolate moulds and foils for each flavour. Gift packs, retail boxes, point of sale and internal collateral were also created.
CREDIT
- Agency/Creative: Kareen Design
- Article Title: Packaging Redesign For Pana Chocolate A Raw, Organic And Vegan Chocolate Brand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Format: Box
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
