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Mexican Pyr-o-rey Brand gets Packaging Redesign Concept

Mexican Pyr-o-rey Brand gets Packaging Redesign Concept

Mutar – Pyr-o-rey

“The Pyr-o-rey packaging redesign concept was based on the curved shapes of the Pyr-o-rey logo, these endings were applied to each of the faces and elements to be highlighted as content / sides while in the front it was decided to maintain the brand logo in a large size, as in the previous packaging to respect the tradition of it, as well as the colors red and gray. A white background was also proposed to have better control of the transparency of the glass in the products; and finally, the reverse was used as a means of advertising attention to convey a more emotional message that makes people feel special with which you share the food “Surprise your guests with your special recipes.””

CREDIT

  • Design Agency: Mutar
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Mexican Pyr-o-rey Brand gets Packaging Redesign Concept
  • Brand / Project Name: Pyr-o-rey
  • Location: Mexico
  • Market Country: Mexico
  • Market Region: North America
  • Product Category: Bakery, Household
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton

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