The Catering Co is an authentic Indian cuisine and catering company situated in Blackburn, UK. For over 40 years throughout generation, the company has catered traditional Indian food for weddings, celebrations, anniversaries, informal or business events, and any other occasion. Individual clients were also served the cuisine of the day by the Catering Co.
The Catering Co’s next step is to produce their signature dish for promotion to the commercial industry and supermarkets, featuring Lassi, Pickle, and other dishes. As came to Sprouto, the brief was to come up a brand know as “The Catering Co Signature”, and also to come up a packaging concept for their beverage packaging.
When it comes to their concept as brand, however, they have their own signature recipe with excellent different taste and covering a high standard nutrition. To bring a concept for a Brand, the direction is to represent an Indian culture & cuisine, and modern look as their new generation. The condensed font for “The Catering Co” is more readable than the standard size as you figure out the tiny package of food and beverages, so to execute the brand, keep it simple. A signature can also be written as a signature.
Finally, as you can see the packaging, which uses the Catering Co Signature brand, the black circle and the orange pattern around it are a representation of the Indian Henna culture. The font style we use for the product names—for instance, “Mango & Strawberry Lassi”—is closely related to that of the Gujarati language.
- Agency/Creative: Sprouto
- Article Title: Packaging for The Catering Co
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Manchester
- Market Region: Global
- Project Deliverables: Brand Design, Brand Identity, Branding, Design, Food Photography, Graphic Design, Illustration, Label Design, Logo Design, Packaging Design, Photography, Typography
- Format: Bottle, Jar
- Industry: Food/Beverage
- Keywords: Indian Cuisine
Creative Director: Muhammad Adam