Punta Delicia has the vision to become a model company in the production of beverages and food of the highest quality, and at the same time, be a humanizing factor of the environment in which it develops.
This is intended to be achieved through systematic and participatory work, based on such a personal relationship, that it is stimulated by trust, mutual support and the development of the capabilities and potentialities of everyone around us.
With that in mind we create the brand refinement and the packaging for their new beverage brands.
- Agency/Creative: Mellon
- Article Title: Packaging for Punta Delicia
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Refinement, Brand Strategy, Packaging Design, Product Naming
- Format: Can
- Substrate: Metal