Packaging for Mama Tried Ale by Good City Brewing
Three-Headed Design – Mama Tried Ale
Mama Tried is a motorcycle show that takes place in Milwaukee, WI in February each year. There are multiple events surrounding the show including flat track racing, pre-parties and after parties. People travel to this event from all over and it’s considered a good time to be had. The idea for this artwork was to create a different perspective aside from showcasing a motorcycle as the main focal point. The idea of a rider traveling to the show in Wisconsin…in February sounded brutal. It sounded like an accident waiting to happen (not many people actually ride to the show on their bikes unless it’s obnoxiously warm which happens from time to time). So that’s what we created; a rider who just traveled in the winter to the show, looking all beaten up, missing finger, missing parts, etc. But he made it and he’s ready to party.