Packaging of Dried Berries of the Zhmak Brand

The design concept of the Zhmak brand is aimed at accurately representing the natural state of the product. The deliberate absence of digitally enhanced or idealized berry images highlights the brand’s commitment to cleanliness. Instead, the packaging shows the natural deformations and wrinkles inherent in traditional dried berries. This visual transparency is a convincing proof of the purity of the product’s composition: only carefully selected Karelian berries, carefully dried using traditional methods, without added sugar, preservatives or any artificial ingredients. The unique texture and slightly irregular shape of the berries are not flaws, but rather signs of authenticity, subtly emphasizing the excellent taste resulting from this natural drying process. It is also worth noting the ecologically clean berry picking region in Karelia, which is also indicated on the leaflet, which differs depending on which berry is in the package: cloudberries, blueberries or lingonberries. The overall aesthetic of the design conveys a sense of restrained elegance and rustic simplicity, perfectly reflecting the philosophy of the Zhmak brand: to celebrate the pristine, authentic tastes and forms of nature. The design is designed to attract the attention of consumers who appreciate the authentic quality and subtle nuances of a truly natural product. Thus, the packaging design becomes a vivid continuation of the brand’s history, promising the same pure and uncompromising taste sensations as the visual design.