Cinematic Wine, also known as “КиноВино” in Russian, is a truly innovative project that seamlessly blends two distinct worlds: the captivating realm of movies and the refined art of winemaking. The primary objective of this project was to accentuate the unique qualities and allure of wine, and to achieve this, I employed the visual elements reminiscent of Russian movie tickets in the design. This encompassed everything from the layout to the text style, resulting in a design that encapsulates the essence of cinematic storytelling.

The use of Russian movie ticket aesthetics was a deliberate choice, as it allowed me to infuse the wine experience with an element of suspense and anticipation, much like the excitement that precedes the opening credits of a captivating film. By weaving these elements together, I aimed to create an experience that not only tantalizes the senses through the enjoyment of wine but also engages the imagination, inviting wine enthusiasts on a journey through the world of cinema.

This project was a significant undertaking and marked a pivotal moment in my creative journey. It was completed as part of my art direction course at HSE Art and Design School, where I had the privilege of receiving guidance and support from dedicated professionals in the field. I would like to extend my heartfelt gratitude to the Russian Higher School of Economics (HSE Art and Design School) for providing me with the opportunity to explore and develop my creative vision.

Additionally, I owe a debt of gratitude to my tutor, Tanya Dunaeva, whose expertise and mentorship were invaluable throughout this project. Tanya’s guidance helped me refine my ideas and bring this unique fusion of cinema and wine to life.