Alibi — often unproven circumstances indicating that the accused or suspect is not involved in the charged crime. So he can still be directly involved. Especially if he walked in the forest, picking berries for dessert.
Not all suspected killers, not all soft cocktails are innocent. So here: the “bloody” traces of berries, fruits in combination with the ironic name and taste descriptor create a detective story. (Here, for example, the variants “Alibi with the taste of forest berries,” “Alibi with the taste of strawberries,” “Alibi with the taste of raspberries” and “Alibi with the taste of cherries with almonds” are the most suspicious taste, because, as you know, the amygdala “beat off” the smell of cyanide potassium). Each spot is unique and unique. This approach can encourage the collection of the entire ruler to compose its unique spot. After all, despite their obvious differences, they have a common direction – a wave that passes through the entire bank. So, on the shelf it will be interesting to spin them without losing their plan.
Typography is stylized as a dossier, typewritten record of the investigation case with handwritten notes. It is noteworthy that a non-boring heap of product information is not limited to one face. It is also kept on the back, which continues to disclose the “dossier” of the milkshake. Instead of a full jar seal, a partial jar was preferred, which is easily technically feasible by flexography. This approach will perfectly help to highlight the brand on the shelf. Frightening at first sight, it turns out to be completely harmless when examined closely. A variety of bloody traces – just fruit, plant puree and your fantasy played out.
- Agency/Creative: Darya Lugovskaya
- Article Title: Packaging Design Student Concept for Alibi Milkshake by Darya Lugovskaya
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe, Global
- Project Deliverables: Art Direction, Packaging Design
- Format: Can, Tin
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: milkshake,
Tutor: Leonid Slavin
Tutor: Evgeny Razumov