newsletter

Packaging Design of The Coffee House Mooncake 19

Packaging Design of The Coffee House Mooncake 19

Not Yet Famous – The Coffee House

This is the second year that The Coffee House produced their own Mid-autumn mooncake in Vietnam market. Following the big launch of last year, the technology-ish with AR animated on package. This year package is presented with a hand-crafted appealing city landscape at night with sky lanterns as known as ‘Sai Gon silent night’.The final package is tip of an iceberg. We came up with several sketches at first, then crafting the illustrations in weeks later. Only one final illustration came through the production process. We are still hopefully the others will be published sometimes in future.We used stamping foil printing at certain area, graphic or pattern to stimulate the moon light’s halo that shine over things during full moon night and enhancing the premium look of the package which is mainly using as a special gift for the festival.Special thanks to people that contribute to the project, from brand team, printer, mooncake maker, and also shippers who tirelessly deliver the happiness to customers.

CREDIT

  • Design Agency: Not Yet Famous
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Packaging Design of The Coffee House Mooncake 19
  • Brand / Project Name: The Coffee House
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location: Vietnam
  • Market Country: Vietnam
  • Market Region: Asia
  • Product Category: Confectionery
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper
  • Extra: Credits: Client: The Coffee House
    Creative Direction: Vuong Nguyen
    Art Director: Vuong Nguyen
    Designer: Vuong Nguyen, Kai
    Illustrator: Duong Hoang, Tram Anh, TREE Studios
    Project Manager: Kei Nguyen
    Assistant: Minh Hoang Model: Kei Nguyen Photographer: Vuong Nguyen, Graya Tieu

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
3
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
2
Bad
Vote
0