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Packaging Design of The Coffee House Mooncake 19

Packaging Design of The Coffee House Mooncake 19

Not Yet Famous – The Coffee House

This is the second year that The Coffee House produced their own Mid-autumn mooncake in Vietnam market. Following the big launch of last year, the technology-ish with AR animated on package. This year package is presented with a hand-crafted appealing city landscape at night with sky lanterns as known as ‘Sai Gon silent night’.The final package is tip of an iceberg. We came up with several sketches at first, then crafting the illustrations in weeks later. Only one final illustration came through the production process. We are still hopefully the others will be published sometimes in future.We used stamping foil printing at certain area, graphic or pattern to stimulate the moon light’s halo that shine over things during full moon night and enhancing the premium look of the package which is mainly using as a special gift for the festival.Special thanks to people that contribute to the project, from brand team, printer, mooncake maker, and also shippers who tirelessly deliver the happiness to customers.


  • Agency/Creative: Not Yet Famous
  • Article Title: Packaging Design of The Coffee House Mooncake 19
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Vietnam
  • Market Region: Asia
  • Format: Box
  • Substrate: Pulp Carton, Pulp Paper