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Packaging Design of Rikki Pills for Kids

Packaging Design of Rikki Pills for Kids

Numa is one of the leading manufacturers of dietary supplements in Uzbekistan, with a large and loyal consumer base, which from time to time turns to the brand for new drugs for the prevention and maintenance of health.

The brand turned to us to develop the identity of a new product — anthelmintics for children, which fights parasites inside the body and helps to cleanse the body of harmful organisms, for example, worms.

Considering that the drug is intended for babies, but at the same time its naming and identity should directly speak about its beneficial properties, we decided to choose the naming “Rikki” for the product.

This name refers to the famous hero of Rudyard Kipling’s story “Riki-Tiki-Tavi”, a mongoose who bravely defended his friends from the attacks of pests: snakes.

In our case, the drug “Rikki” also acts in the baby’s body in the same way — it fights parasites like a hero with a shield, for health and cleanliness.

This is how we depicted the mascot of our drug, a bear who wears a heroic mask and holds a shield in front of him as a symbol of constant protection and the fight against parasites.

At the same time, the packaging design is made in a colorful style that captivates children’s perception, so that the child looks at the drug without apathy, sadness or fear.

The typography is also made in a bright, attention-grabbing style, with high readability even from afar.

Also on the package there is information about the form of the drug — marmalade bears, as well as areas on which the drug has a beneficial effect: memory and attention.

CREDIT

  • Agency/Creative: Minim
  • Article Title: Packaging Design of Rikki Pills for Kids
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Uzbekistan
  • Agency/Creative City: Tashkent
  • Market Region: Middle East
  • Project Deliverables: Character Design, Packaging Design
  • Format: Can
  • Substrate: Plastic
  • Industry: Pharmaceutical
  • Keywords: Minim, Design, Uzbekistan, Rikki, Medical, Kids

  • Credits:
    Project Manager: Lazizkhuja Sharipov
    Art Director: Sardor Jurabaev
    Illustrator: Ergashev Abdulloh
    Motion Designer: Tokhir Tuygunov
    Illustrator: Sirojiddin Hayitvoev
    Senior Graphic Designer: Madraimov Anvar
    Motion Designer: Raimov Akrom
    Graphic Designer: Eshmatov Shakhzod
    Graphic Designer: Avazova Sitora
    Graphic Designer: Tulaganova Marifatkhon

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