“Sunburned Plateau” is the packaging concept and trademark of 3 coffee product lines Culi, Arabica, Robusta originating from Dak Nong, Lam Dong, and Da Lat.
The project is inspired by the typical elements of the three regions mentioned above: plateau, coffee and sun.
The challenge of the project: using natural materials and stylizing them is really difficult, so after many days of researching the local coffee culture, I decided to choose this style to illustrate and present them on. packaging, as a form of storytelling through design
A new perspective for coffee packaging in Vietnam, one of the world’s leading coffee-producing countries. The packaging is illustrated in a modern style with 3 distinctive color palettes to increase the identity of the 3 product lines. Products.
Comes with the coffee bag is a coffee box designed like a coffee bag so you can use it as a gift for friends and relatives. Regarding the logo, the typeface Coffee is used as the logo, stylized based on the culture and style of the people living in the highlands of the Central Highlands such as Dak Nong, Lam Dong.
The typeface is stylized from coffee beans and images of Dak Nong mountains and forests, in order to increase the identity and aesthetics of coffee packaging.
The packaging of Cao Nguyen Nang Chay coffee is like a product imbued with Vietnamese soul, imprinted with the identity of the people of the plateau. Hopefully with this packaging can inspire all coffee lovers. Let me know if you like them. Thanks very much!
- Agency/Creative: Vu Pham
- Article Title: Packaging Design of Cao Nguyen Nang Chay Coffee Range by Vu Pham
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Monday Creative
- Market Region: Asia
- Project Deliverables: Concept Art, Illustration, Packaging Design, Type Design
- Format: Bag, Box
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: Caphevietnam, caonguyennangchay, coffeepackaging, coffeevietnam
Illustration & Graphic Designer: Vũ Phạm